3.2×
sessions
+48%
average order
11
long-form stories
The brief
Verge makes furniture slowly and sells it rarely online. The site had to read like a magazine and convert like a shop.
What we did
A Sanity-backed editorial model, a Shopify Hydrogen storefront, and an art direction that gives every piece room to breathe.
The outcome
Sessions tripled and the average order climbed by nearly half — mostly from readers who arrived for the stories.